Important SEO Factors
If you have a website then you already know the importance of traffic. Traffic is to Internet marketing as location is to real estate. It’s the only thing that really matters. If you cannot generate targeted visitors to your site, you will not make any sales. There are important SEO mistakes you can avoid right from the start.
Usually the owner or designer of the website is the person designated to drive traffic to the site. But the truth is, not all Toronto Web Design companies know how to implement SEO Services in Canada. They may create a nice-looking site, but what good is that for your business if it doesn’t convert? The main ingredient in generating traffic is the search engine. Of course, you can use advertising, but it’s going to cost you. Using the search engines to generate targeted Organic (interested in your product or services) traffic is the least expensive method. And it helps to build your brand as well long term.
Unfortunately, many website owners do not understand or know the importance of search engine visibility, which leads to traffic. They place more importance on producing a “pretty” website. This is important for the user that visits your website, but it is really secondary to search engine placement. Here is the following list of common mistakes, made by many website owners and webmasters, it will help you generate more targeted traffic to your site…after all, isn’t that what you want?
10 SEO Mistakes to Avoid
Not using keywords effectively.
This is probably one of the most critical areas of site design. Choose the right keywords and potential customers will find your site. Use the wrong ones and your site will see little if any, traffic. (Proper Keyword research is essential)
Repeating the same keywords.
When you use the same keywords over and over again (called keyword stacking or stuffing) the search engines may downgrade (or skip) the page or site.
Robbing pages from other websites.
How many times have you heard or read that “this is the Internet and it’s ok” to steal icons and text from websites to use on your site? Don’t do it. It’s one thing to learn from others who have been there and another to outright copy their work. The search engines are very smart and usually detect page duplication. They may even prevent you from ever being listed by them.
Expecting Instant Results
SEO is a process and it will take time. You also have a few things to consider as well. Like Domain Age, Page indexed, Backlinks diversity, Updated content, Offline marketing to name a few. That’s when working with a reputable and experienced Toronto SEO Agency is important!
Somewhat like keyword stacking listed above, this means to assign multiple keywords to the description of a graphic or layer that appears on your website by using the “alt=” HTML parameter. If the search engines find that this text does not really describe the graphic or layer it will be considered spam.
Relying on hidden text.
You might be inclined to think that if you cannot see it, it doesn’t hurt. Wrong… Do not try to hide your keywords or keyword phrases by making them invisible. For example, some unethical designers may set the keywords to the same color as the background of the web page; thereby, making it invisible.
Proper Meta Tags
Make sure your Meta Tags for your Title, Description, and Keywords are set properly for each page, avoid overdoing it, it will not help you. That’s where extensive keyword research comes in again.
Assuming all search engines are the same.
Many people assume that each search engine plays by the same rules. This is not so. Each has its own rule base and is subject to change anytime they so desire. Make it a point to learn what each major search engine requires for high visibility.
Using free web hosting.
Do not use free web hosting if you are really serious about increasing site traffic via search engine visibility. Many times the search engines will eliminate content from these free hosts. You are running a business, so treat your web properties the same. (Choosing a good hosting company is also very important, that hits all the requirements needed)
Forgetting to check for missing web page elements.
Make sure to check every page in your website for completeness, like missing links, graphics, etc. The Search engines are crawling your website and will penalize your rankings for that.
I know that is a lot to take in and when you’re running your own local business, you don’t have time to learn and trying to implement all that is needed or direct your web designer to build your website Right from the start! I hear you and I try to let my clients know, that SEO starts first with your website. The online optimization needs to be set up first and correct. After that, we move on to backlinking, etc… to build the foundation of your online business!
What Is Good Search Engine Marketing?
Proven SEO Practices!
When choosing your search engine marketing provider it’s important to be careful who you choose to go with. Search engine marketing is a very exact science and when done incorrectly it can cause more harm than good.
The key thing to remember is that Google wants to make sure that its users are able to find the kind of great content and services that they’re actively looking for. That means they want to try and remove the low quality sites from their results and bury the webmasters and companies that use ‘spam’ techniques to climb the SERPs.
In the past, you could effectively get to the top of Google by simply cramming your content with the same keyword over and over again and posting your link on as many sites as possible. But Google is constantly improving its algorithms and always refining the way it finds the best content. If you follow these same practices today – which some SEO companies still do – then you will end up getting penalized and removed entirely from the results.
Instead, the key is to focus on delivering high quality content to the readers, while at the same time making sure that Google is able to find and recognize that content for what it is. That means using LSI optimized keywords, it means building links on high-quality blogs and sites across the net and it means creating sites that are highly optimized in terms of mobile compatibility and page load times.
This is how you do search engine marketing right. It’s how you build success that will last and that is future proof against future algorithm changes.